110 degrees magazine - Index

110 degrees magazine - magazine_08 - Index

with them as individuals, assist them in identifying
goals, measure their progress, and
encourage them to continue working towards
their goals.
Trainers counsel new members with nutrition
and diet advice that can create the lifestyle
changes they are seeking.
The facilities in all three clubs are first-rate,
plus the atmosphere is informal, comfortable,
and exactly suited to the family-based clientele.
Everyone works together in a friendly
and safe environment to improve the health
and fitness of the members.
East County communities are comprised of
mostly young families, so the clubs strive to
provide exceptional fitness and development
experiences for the community’s moms and
dads, plus their kids.
While parents exercise their children are
coached into healthy lifestyles by trained
professionals in bright, activity-centered environments.
The new kids facilities at the clubs
are sources for an astonishing number of children’s
programs. Besides swimming classes,
the kids’ activities feature cultural, developmental,
and fitness-type programs for children
and young people including arts and
craft projects, singing games, movement
activities, and interactive story times.
In most cases children imagine they are
simply having fun, but the activities increase
their self-esteem and their general wellness.
The principle that obese children develop into
fat adults has been proven true countless
times. A few hours a week that children might
spend in one of the clubs can pay a lifetime
of dividends.
The clubs have pre-natal classes to help children
before they are actually born, and postnatal
classes to help their moms just after.
The clubs have programs tailored to individuals
and singles. Women discover that
regular exercise is better than lotions,
creams, or expensive nips and tucks to help
them retain or even regain their youthful
appearance.
The trainers are good examples, themselves,
of the effectiveness of training to
preserve youth. Some of them look decades
younger than their calendar ages.
One of the Club One trainers, at age 36
years, reported that she was still getting
carded at clubs. She said, “That comes more
from having good sessions with my floor mat
than from having good genes. I look better
now than when I was 17.”
The club programs help male members
look better also, of course — and the train-
ers remind them that they are doing something
to help them improve their golf
handicap, reduce stress at work, and make
their lives generally more healthy and
productive.
The mission of all three clubs is to make
exercise fun, easy, rewarding, and resultsoriented.
From the time a member walks in
the front door, the clubs provide an exceptional
customer experience.
The goal is not merely to generate as many
memberships as possible, but to assist
members in achieving their fitness goals.
You can’t offset a lifetime of super sized
French fries with one order of carrot salad. You
have to begin slowly and persistently to work
on your habits until finally you find yourself
ordering carrots just because they have come
to taste good and you’re not tempted by the
The new In Shape facility is
called “Sports” because of
facilities that have been
designed for such athletic
competition as basketball,
volleyball, Olympic class
swimming, and racquetball
(as pictured above). All three
health clubs encourage
active and healthy lifestyles.
January/February 2008 www.110mag.com 27